Unicorn Games on Unified Platform in New Zealand: Q3 2025

In the third quarter of 2025, the unicorn games market in New Zealand showcased intriguing trends across top applications on a unified platform. Data sourced from Sensor Tower reveals the performance metrics for these popular games.

Munzee by Freeze Tag, Inc. saw a peak in weekly revenue at around $181 in early August, before gradually declining to $108 by the end of September. Weekly downloads fluctuated slightly, with a notable high of 12 in late August. Active users decreased steadily over the quarter, from 128 to 94.

My Little Pony: Harmony Quest from Budge Studios experienced a revenue peak of approximately $113 in early September. The app maintained a consistent download rate, peaking at 93 in mid-September. Active users remained relatively strong, ending the quarter at 209.

TutoTOONS's Kpopsies - My Unicorn Band showed a decline in revenue, starting at $69 and dropping to $28 by the end of the quarter. Downloads were relatively stable, with a peak of 68 in mid-July. Active users saw a decrease from 254 to 199 over the quarter.

Toddler Games: for 3 Year Olds by KidloLand Kids & Toddler Games increased its revenue significantly in mid-September to about $101. Downloads showed a gradual upward trend, peaking at 30 in the last week of September. The app maintained a steady increase in active users, reaching 139 by the end of the quarter.

Finally, My Baby Unicorn, also from TutoTOONS, saw a revenue increase to $84 in late August, with downloads peaking at 34 in early July. Active users remained relatively stable, ending at 220.

These insights highlight the dynamic nature of the unicorn games market in New Zealand. For more detailed analytics and insights, visit Sensor Tower.